For a long time our shopping platform has been focused on returning the lowest fares, which is evident when we benchmark ourselves against our competitors.Find out more about our methodology and latest results below.
Low fare is absolutely one of the most important criteria that drives air purchase for travelers, but it is no longer the only criteria.
With more ancillaries available than ever before, travelers no longer look for just the lowest fare, they want the best fare – personalized to their unique needs. In fact, according to our recent study they’re willing to spend up to 25% more to get it.
There is a huge opportunity for the travel industry to capitalize on these trends as we see an evolution in our market. Sabre is working hand in hand with suppliers to make ancillaries bookable from an end-to-end workflow perspective. So you can be confident that every traveler – whether they book online, or sitting with an agent – can secure their YES fare.
Brett Burgess, Vice President, Travel Shopping expands on Sabre’s commitment to delivering the best travel options to our customers in our new video.